Our Leadership

Robert Fisch
Chief Executive Officer

Robert is a Bostonian who has lived in China since 1984. Being fluent in Mandarin and Cantonese allows him to directly negotiate with local officials, establishing entities and significantly increasing revenues for his clients in primary and secondary tiered cities. His extensive career in logistics, project management and consulting with fortune 500 companies provides him with the ideal background to assist clients from a variety of industrial and cultural backgrounds.

Celia Fish
Chief Financial Officer

Born in Hong Kong, Celia has over 20 years of experience as head of HR and administration in both US and China-based companies, such as Unisys, McDonnell Douglas, and Meten English. She co-founded Incorp China along with Robert. Being trilingual (Mandarin, Cantonese, and English), and having worked in the USA, China, and Hong Kong, Celia is uniquely qualified to manage hr and administration for foreign firms operating in China.

Sharon Li
Chief Operations Officer

Over 10 years of experience in China company formation, makes Sharon an expert in assisting companies seeking to operate in mainland China. Sharon manages Incorp China’s close relationships with the local ministries and bureaus. Consequently, Sharon's extensive knowledge about China’s ever-changing rules and regulations and her success rate of getting clients’ paperwork approved, plays a big part in Incorp China’s success story.



No book or website can fully prepare you for this process. Sure you can google a nice flowchart, but the business culture in the east is rooted in a social system more delicate than any western country

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Over the past few decades, China has become an increasingly attractive market for businesses from all over the world. Actually setting up your business in this foreign country can be a real challenge though

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We will manage your entire Admin, HR, Accounting, and Payroll under one roof. A single trusted source and trusted partner.

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There are so many advantages of having a registered business in hong kong. It can benefit you with preferential tax treatment as a parent company to a Chinese WFOE.

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We are trying to provide all the services you could require from administration to z and everything in-between. As a result, we are constantly looking to expand our scope of services.

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Focus on your core business, and leave the China bureaucracy to us.


Each jurisdiction in China has different rules and regulations. There is no way for you to know this unless you have daily contact with local government officials. We do. We maintain long term relationships with Chinese Officials and are your boots on the ground. We get your business up and running quickly and efficiently. The most common types of foreign entities that register in China are: Representative Offices, Foreign Invested Commercial Enterprises (FICE), Wholly Owned Foreign Enterprises (WOFE), and Joint Ventures (JV).

Representative Office

This type of entity allows for liaison work only. This entity is not allowed to conduct buy/sell transactions, but many companies use this structure for marketing/promotion of products and services offered in their home countries. Some use a rep office to staff up and explore opportunities before making an initial investment. Many companies establish a rep office for quality control, sourcing activities or for monitoring production.

Foreign Invested Commercial Enterprise (FICE)

An FICE is a variant of the WFOE. An FICE is used mainly for trading enterprises (buying and selling). The capital requirements are lower and there is no required investment in equipment or facilities.

Wholly Foreign Owned Enterprise (WFOE)

This type of entity allows for doing local business, including local invoicing in the RMB. The entity is allowed to conduct import/export and to be registered directly with China customs. The required initial investment is 100,000-500,000 RMB (about 16,000-80,000 USD). Types of WFOE include manufacturers, consulting companies, technology companies, food & beverage import/export, trade and wholesale/retail outlets.

Joint Venture

This type of entity is a partnership with a local Chinese company. The required investment capital is RMB100,000 – RMB500,000 (16,000-80,000 USD). This can be beneficial where local knowledge is required or where the partner has critical contacts and can assist with market penetration. Additionally some categories of business are legally limited to the Joint Venture structure in order to do business in China.